The answer to this question has many parts.
First and foremost, our ingredients and process set us apart. We love traditions of slow, simple and nutritious food. We also really, really appreciate a satisfying sweet treat. So for us, it is vital that we create an ice cream made from the most pure ingredients and process them minimally. And to protect their integrity and highlight their beauty, we keep our ingredient list short, bring out their natural flavors, and do not add any gums or other stabilizers.
Secondly, we make our own milk and bases. If we are using nut milk in the recipe, you can trust that the nut milk has been made in our kitchen from sprouted nuts and filtered water. In order to make the most delicious, nutritious and fresh-tasting ice creams, we found the only way is to make the milk a day or two before making the base and churning the ice cream immediately thereafter.
Lastly (but not least!), in a lot of our recipes, we are using alternative sugars such as dates and maple. Some of our most prized recipes are just dates, our milks and a flavor component such as cocoa or vanilla. We use organic cane sugar in the recipes that require a neutral flavor such as vanilla and believe organic cane sugar is a healthy and great sugar in moderation.